Blog Post #6

I think that the biggest challenge of new media, specifically social media, going forward is the number of hours spent on those sites, and the effects on kids social relationships and health. Generation Like gave us a real look at how much social media and interaction with celebrities is prevalent in the lives of children today. A few of the kids mentioned being on their computers or devices for over five hours a day. They also mentioned feeling like they had a relationship with certain celebrities. While an increase in time spent on social media makes sense with all of the options now, this time kids spend online can have harmful effects to their well being.

Kelly Wallace, from, reports, “on any given day, teens in the United States spend about nine hours using media for their enjoyment, according to the report by Common Sense Media.” That is more time then an average adult spends sleeping. All this time on spent using media, such as Instagram or Facebook, displaces other activities. In 2012 Pea et al. found a relationship between spending more time watching TV, on YouTube, and playing video games, and difficulty making and keeping friends and also having fewer friends. Spending all this time online takes away from real meaningful conversation. While some findings report that the Internet can help people make friends (Wolak et al., 2002), they are only online friends. In reality someone you only know online isn’t really a friend. They are not going to be there for you in a moment of crisis or when you want to get dinner and hangout. So is all this time spent making social relationships online really meaningful? My answer is no. New media needs to find a way to make those 9 hours spent online meaningful.

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Depiction showing the prevalence of devices children have to access media.

Another negative issue with all this time spent online is obesity. According to Vandelanotte, Sugiyama, Gardiner, & Owen’s study on the Associations of Leisure-Time Internet and Computer Use With Overweight and Obesity, Physical Activity and Sedentary Behaviors: Cross-Sectional Study, “the main finding of this study is that leisure-time Internet and computer use is strongly related to being overweight or obese, whereas it is largely independent of leisure-time physical activity.” This is alarming and a major cause for concern. In a country already plagued with obesity issues media is only worsening that effect. This is a major challenge new media is going to have to overcome. Currently interacting with media usually involves sitting in front of a screen and passively watching or pressing buttons. This is a sedentary behavior, you are not moving. In order to be healthy one must partake in physical activity. Besides inventions like the WiiFit and workout TV almost all media is considered sedentary. Children today are growing up spending hours leisurely using the internet, which could have major impacts on their health.

Considering the rise in technology use in today’s world new media is going to need to find a way to combat these negative, harmful effects with a new approach to creating content. I think this will be a big challenge for new media to have to realize and overcome.


Koughan, F., & Rushkoff, D. (Writers). (2014, February 18). Generation Like [Television series episode]. In Frontline. PBS.

Pea, R., Nass, C., Meheula, L., Rance, M., Kumar, A., Bamford, H., . . . Zhou, M. (2012). Media use, face-to-face communication, media multitasking, and social well-being among 8- to 12-year-old girls. Developmental Psychology, 48(2), 327-336. doi:10.1037/a0027030

Vandelanotte, C., Sugiyama, T., Gardiner, P., & Owen, N. (2009). Associations of Leisure-Time Internet and Computer Use With Overweight and Obesity, Physical Activity and Sedentary Behaviors: Cross-Sectional Study. Journal of Medical Internet Research11(3), e28.

Wallace, K. (2015, November 3). Teens spend 9 hours a day using media, report says. Retrieved April 21, 2016, from

Wolak, J., Mitchell, K. J., Finkelhor, D. (2002). Close online relationships in a national sample of adolescents. Adolescence, 37, 441-455.

Blog Post #6

Blog Post #5

Growing up I wanted to be a teacher, and I thought the only thing one had to do was get your degree. Now as an adult I am realizing how necessary it is to self-brand myself to stand out in the crowd of teachers applying for a job. As we talked in class on March 31st, “authenticity is an important concept in self-branding.” I think authenticity as a teacher falls under the balance idea we talked about in class. One needs to manage their authenticity through finding a balance in including personal information with their professional content. I think this because your personality will be on display 24/7 when teaching students. You will need to be authentic in your brand you create because it will be easy to see through that when observing you in your classroom.

Like I mentioned above, self-branding can set you apart from other applicants. As Franchesca Warren from states, “teachers have to build their

Franchesca Warren’s book on teacher branding.

brands so they aren’t dependent on a district to validate their professionalism.” It is important to build your own brand by yourself. Warren also explores the idea that as a teacher you are an expert in the classroom no matter how many times you are recognized by the district. One can create their own brand based off their expertise. To figure out what one’s expertise is Warren suggests writing everything you do as a teacher down, and then narrowing that list. As a teacher finding your expertise is a key way self-branding helps you get ahead.

Once you found your expertise it is important to let others know what you stand for. Warren suggests using resources like blogs, YouTube, and twitter with the big goal being “once you get a following you may be able to present at conferences or do workshops for fellow educators.” This is important because this could lead to another source of revenue for a teacher. According to the United States Bureau of Labor Statistics on 2014 the median salary for a teacher is $53,760 per year. That is a livable amount of money, but when you have more expenses more money could be very helpful. If you create a brand and are able to present at conferences you could be compensated for that time. If you have a blog that becomes popular you could make money off people advertising on your blog. With a brand, as a teacher, you have ample opportunity to make more money.

The key with self-branding as a teacher is that you need to maintain this brand throughout your time teaching. John Williams of says the most important piece of advice he could give someone who is creating a brand is to be consistent. Creating a brand takes time, and once you create it you need to maintain it. Teachers are constantly learning and refining their skills. They are constantly trying new things in the classroom every year. With all of this happening it is important to tweak your brand or update your following on what you are learning or doing. In order to continually stay competitive as a teacher your brand needs to be up to date on the current happenings in education. The way to do that is by being consistent with your brand.

Self-branding as a teacher is important in today’s competitive digital age to set yourself apart. When a teacher creates a brand it is important for them to find their expertise and to be consistent with the upkeep of it.


Miller, B. (2016, March 31). Personal Branding (PowerPoint Slides). Retrieved from
US Bureau of Labor Statistics. (2016). Kindergarten and Elementary School Teachers: Summary. Retrieved April 11, 2016, from
Warren, F. (2013, January 07). Teacher Branding: How to Get a Job. Retrieved April 11, 2016, from
Williams, J. (n.d.). The Basics of Branding. Retrieved April 11, 2016, from
Blog Post #5